Job Date : August 2024
Business : Quirky Cows & Farmyard Friends
Website : https://www.sharronrussellartist.co.uk/
Quirky Cows and Farmyard Friends is an online e-commerce platform established by Yorkshire artist Sharron Russell.
For the past seven years, we have collaborated with Sharron on her website and social media marketing, developing new strategies and enhancing the brand's online presence.
This year, Sharron decided it was time to rebrand her website and logos, as she felt her artwork wasn't fully conveying her identity and story to her customers. We designed fresh logos and revamped the website, incorporating a user-friendly shop with three different payment options for customers.
The website project aimed to be straightforward and accessible for users while aligning with the brand identity we developed.
When to refresh your online Presence : Is it time for a website makeover?
In the fast-paced digital world, your website is often the first impression potential customers have of your business. A well-structured and appealing site is essential for making a strong impact, but there comes a time when even the best-designed website needs a makeover. Understanding when to refresh or completely rebrand your website can determine your ongoing success and help align your online presence with your business goals.
Signs That Your Website Needs Rebranding
Outdated Design
One clear sign that your website may need rebranding is if its design seems dated. Trends in web design shift quickly. For instance, websites today often feature clean layouts, intuitive navigation, and eye-catching interactive elements. If your site still clings to elements from 2015, visitors may find it uninviting. Research shows that 75% of users judge a brand's credibility based on its website design. An appealing site also keeps users engaged longer, leading to a lower bounce rate.
Changing Business Direction
Businesses evolve as they expand their services or target different audiences. For instance, if your company has recently added new product lines or shifted towards a younger demographic, your website should reflect these changes. Failing to update your site with relevant content and design can confuse potential customers and misrepresent your current mission.
Poor User Experience
A high bounce rate can signal that users are leaving your website soon after arriving, which is rarely a good sign. For example, if your bounce rate is above 70%, you might be losing a significant amount of potential customers. Consider evaluating the ease of navigation, page load speeds, and mobile optimisation. Google reports that a one-second delay in load time can lead to a 20% drop in conversions—an alarming statistic for any business!
Feedback from Users
User feedback is a treasure trove of insights. If you consistently hear complaints that your site is confusing or difficult to navigate, it may indicate it's time for a rebranding. Implementing surveys can provide direct insights into user experiences. Remember, listening to your customers improves not just the site but also your relationship with them, fostering loyalty and trust.
If you're considering a website rebrand or need a brand-new site, check out our service page to explore all that we offer. Business Bloom Media is here to help your business thrive.
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